Sunday, November 16, 2008

Ignore the naysayers

If you listen to all the news about retail this holiday season, you would jump off a building.  Ignore them.  You CAN have a great holiday, despite what the media is saying.  You do have to fire on all cylinders..
A few of the things you have to do:
1- Make sure your end caps are full, with related items. 
2-Make sure your sales team is actually selling.
3-The priority is the customer.  Let everyone in the store know that when there is a customer in the area, focus on them, not the stock.
4-Be in stock. Now is not the time to cut back on your A and B items....
5-Sell related items. it is everyones job to be suggesting something to go with every customer transaciton
6-Impulse displays are paramount. At the registers, on the end caps, in the main aisle, wherever you can.
7-Batteries are BIG this time of year.  They should be displayed by all items that require one, and most definetly at the checkstands

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