
How is this for a register line?
I just got a package from Mitchells in Connecticut. Haven't heard of Mitchells? Then you have not heard of what service should be like. I met owner Jack Mitchell at the Retailing Summit in Dallas last month-Great guy, totally customer focused. But one of their "Benifits" of being a Mitchell customer:
24 hour service for fashion emergencies. What is a fashion emergency? Maybe you need a new shirt for an important meeting, and it's Sunday night. They have a phone number that will route to an employees home 24/7, and they will take care of the "Emergency".
After a company you buy from does that, how could you shop anywhere else? What are you doing to take care of your customers "Fashion" emergencies?
Oh, the package? The owner sent me a signed copy of his book, Hug your customers, and a "book" covering the fifty year history of the company. If I lived anywhere near them, that is where all my clothes would be bought.
I Went in to Bed Bath and Beyond to use one of the millions of 20% off coupons they mail out. Was greeted by the cashier immediately upon entering. Once I passed the checkouts, another person asked if I needed help finding anything. I told them what I was looking for, they showed me where it was, and offered to call someone over to the area. I declined. As I walked to the gadget area, Leanthony, one of the Managers, greeted me, and I was astounded. I told him so. While I was walking from one end of the gadget area to the other, another employee asked if I needed help finding anything.
Then, when I got to the checkout area, the cashiers were out in front of the checkstands, ready to help customers. I was immediately greeted by a cashier, who pointed to her register, and quickly checked me out. Was superb service. My daughter, who was with me, said the service was because of the lousy economy. Who cares what the reason is-If the continually provide that kind of service, they will do well. And they weren't the ones to go chapter 7!
Now is not the time to cut back on service, now IS the time to improve it..