I just got a package from Mitchells in Connecticut. Haven't heard of Mitchells? Then you have not heard of what service should be like. I met owner Jack Mitchell at the Retailing Summit in Dallas last month-Great guy, totally customer focused. But one of their "Benifits" of being a Mitchell customer:
24 hour service for fashion emergencies. What is a fashion emergency? Maybe you need a new shirt for an important meeting, and it's Sunday night. They have a phone number that will route to an employees home 24/7, and they will take care of the "Emergency".
After a company you buy from does that, how could you shop anywhere else? What are you doing to take care of your customers "Fashion" emergencies?
Oh, the package? The owner sent me a signed copy of his book, Hug your customers, and a "book" covering the fifty year history of the company. If I lived anywhere near them, that is where all my clothes would be bought.
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